Italiano
Lucaffé Venturelli Gian Luca S.r.l. Italian Roasting Company

Italian roasting company

Espresso, our passion

Our objective?
To export the true taste of Italian espresso to the whole world.

Brief history of the company

Coffee roasting company Lucaffé brandStarting as a small artisan coffee roaster, the company grew at a great rate: from a million pods a year to two million pods a month in less than 14 years. A range of products fit for a multinational company, but with the quality of an Italian artisan coffee roaster.
There are many reasons for this success.

Gian Luca Venturelli Italian Coffee Roasting Company was founded in 1996 on the shores of Lake Garda (at Padenghe sul Garda), thanks to the passion and enterprise of Gian Luca Venturelli. The company grew rapidly, first at its facility in Roncadelle (Brescia) where, besides the equipment for roasting and grinding the coffee, innovative plant was installed for packaging the pods in paper, allowing the company to specialize in a way that would later prove to be a winner.

La Piccola - CeciliaThe roasting company expanded further in 2004, moving to its new headquarters at Carpenedolo (Brescia), a short distance away from the other company, still run by Gian Luca Venturelli, which produces and distributes the exclusive machines for espresso in paper pods, under the brand name La Piccola (www.lapiccola.it). The collaboration between the two companies, taking the best of the artisan tradition of coffee roasting and espresso machine design, led to full-scale experimentation in the field of "easy served" espresso, making it possible to produce products of excellent quality on both fronts. 2010 saw a further expansion with the opening of a new factory building in addition to the existing ones.

The Lucaffé brand: quality and charm

Lucaffé mascot: the little man symbol of the Italian roasting companyIt was an inspired idea to connect the Lucaffé brand with an image which evokes charm and professionalism.

Particular care is taken in devising attractive and functional packaging. The wide range of appropriately designed accessories reinforces the Italian image of the product: the tradition of Italian espresso the way it is consumed in Italy by the Italians.

The little Lucaffé man, in his variants for each blend, sticks in the memory of consumers and is now a symbol and synonym of quality.

Target markets

Lucaffetteria - Lucaffé shopThe solution of coffee pre-measured in paper pods was offered not only for use at home (retail channel) or in the office (vending channel), but especially for serving quality coffee in restaurants with the maximum practicality in spite of the large number of cups per day (horeca channel).

Their ease of use and the supporting product marketing have made Lucaffé pods particularly well-loved abroad. New "Lucaffetterias" and new "Lucaffé shops" are springing up with increasing frequency in several countries. These businesses are run with enthusiasm and satisfaction by people who know that they are offering quality products.

 

See also